You May Also Like attempts to fathom the question of why people like what they like. Before reading this book, you’d probably answer “It’s complicated.” But after you read it? You’ll, um, you’ll still say it’s complicated. Human brains are complicated organs, and we are just not very good at understanding them. When I’m reading pop sciencey sorts of books, I am on a hair trigger with regard to bullshit neuroscience of the type that Cordelia Fine has conditioned me to be on a hair trigger w/r/t; i.e., that thing where it’s like “the same part of your brain lights…
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